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Coco Goose: Where Manchester's Style-Conscious Women Build Their Perfect Wardrobes

By Adam LouisJun. 4, 2025

This shopping adventure guide is brought to you in partnership with the Manchester Business Association, connecting you with the businesses and experiences that make Manchester, Vermont, a premier destination.

Walk into Coco Goose on Depot Street and you'll immediately understand why locals have been spreading the word about this place for years. Natural light pours through dramatic arched windows, illuminating cream-toned walls and polished cement floors that give the space an effortless sophistication. But here's what really sets this apart: the famous denim wall that stretches floor to ceiling, perfectly organized by cut and style, with stylists standing by who can tell at a glance whether you're a mid-rise or high-waist person.

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This isn't just another boutique that happened to land in Manchester Vermont. Coco Goose opened here because customers from the area advocated for it, helping owner Mary Lou Baraw find the perfect space and make the right connections. What started as "Green Envy" over 15 years ago has grown into a four-location operation, with the Manchester store serving as their largest and most comprehensive location. Here's what you need to know about the full-service fashion destination that locals know Manchester was missing.

The Denim Expertise That Started It All

Coco Goose Jean Wall

You know what we love most about Coco Goose? They understand that great style starts with the perfect foundation - and that foundation is usually a pair of jeans that fits like it was made for you. Their denim selection spans an entire wall, featuring the best cuts from Citizens of Humanity, Mother, L'Agence, Closed, Agolde, Frame, and AMO.

The L'Agence Scottie jean has become such a Manchester customer favorite that stylists keep it fully stocked year-round. "We believe denim is a foundation to the modern wardrobe and we offer one of the best selections of brands and cuts anywhere," explains Liz Atkins, a virtual stylist now but has been a stylist with the company for 14 years. The Nili Lotan Shon pant is another consistent bestseller - not technically denim, but the kind of elevated essential that forms the backbone of a versatile wardrobe.

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What really makes the difference here is the styling expertise. Whether you're a college student looking for your first pair of premium jeans or someone who's been searching for the perfect replacement for a beloved pair that finally wore out, the team takes genuine pride in walking you through the process of finding exactly what works for your body and lifestyle.

Beyond Denim: Elevated Essentials for Every Occasion

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The magic extends far beyond the denim wall. Coco Goose carries 150 carefully curated brands, from closet staples like Frank & Eileen's classic button-downs to statement pieces from Ulla Johnson and Veronica Beard. The curation focuses on elevated essentials that work for Manchester's active, accomplished lifestyle - pieces you'll reach for whether you're heading to a work meeting, a summer wedding, or just want to look pulled-together for dinner at The Copper Grouse.

For summer 2025, the team is excited about breezy trousers, wear-anywhere dresses, and those perfect tees that somehow look casual yet ultra-chic. Veronica Beard's dickey jackets remain a go-to for versatile layering, while Ulla Johnson's bohemian dresses with gorgeous prints capture that effortless summer vibe. The younger crowd gravitates toward Aviator Nation sweatsets, while Tom Ford sunglasses provide that finishing touch of luxury for any occasion.

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"We like to keep it simple," says Jaki, regional manager of Coco Goose. "Think a great-fitting pair of jeans, a good tee, exceptional accessories, and pieces that take you from day to night without overthinking it."

The Full-Service Experience That Makes the Difference

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Here's the thing about Coco Goose: they've created an entirely full-service shopping experience that caters to everyone from hip college students to stylish grandmothers. The spacious dressing rooms with warm lighting actually make you look good (revolutionary concept, right?), and the complimentary personal styling means you never have to guess whether something works.

Long-time Coco Goose stylists bring expertise that goes beyond just picking out clothes - they help you build a wardrobe that actually works for your real life. Both virtual and in-person styling sessions are available, making it easy to get professional guidance whether you're shopping in the store or from home.

The community aspect is genuine here. During horse show season, familiar faces return each summer, creating an atmosphere that feels more like shopping with a well-connected friend than a typical retail transaction. "It's been quite special to be a part of the Manchester community," the team notes. "We've heard again and again how Manchester needed more good shops for women."

Summer Events and Seasonal Shopping Strategy

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Manchester's summer calendar shapes the Coco Goose experience in the best way. The horse show brings an influx of style-conscious visitors who know quality when they see it, while the 4th of July and Labor Day sales have become anticipated events for both locals and seasonal residents.

The MDO sidewalk sale in early August offers a chance to score elevated pieces at better prices - the kind of insider knowledge that makes you feel like you're in on something special. But even beyond the sales, summer is when the store really shines, with that natural light showcasing the carefully curated collection and the relaxed pace allowing for proper styling consultations.

Making Coco Goose Work for You

Best times to visit: Weekday mornings for the most personalized attention, or during special events for the social energy and best selection of seasonal pieces.

What to ask for: The L'Agence Scottie jean if you want to understand the denim obsession, or book a virtual styling session with Liz ([email protected]) or Jo-Anne ([email protected]) for a complete wardrobe consultation. For in-person styling in Manchester, Jennifer Leyton is a gem!

Insider tip: Bring family - seriously. The multi-generational shopping experience here is unmatched. Mothers, daughters, sisters, and friends regularly shop together, each finding pieces that work for their individual style and age.

Located at 103 Depot Street, Coco Goose is open Monday through Saturday 10 AM to 6 PM, and Sundays 10 AM to 5 PM. Free shipping on orders over $150 for any online orders, and that complimentary styling consultation is always available, whether you're shopping in person or online.

The best part? You can easily connect your Coco Goose visit with other Manchester experiences - grab lunch nearby, explore the local bookstore, or plan it around one of the town's seasonal events. Because in Manchester, Vermont, good style and good living tend to go hand in hand.

This shopping adventure guide is brought to you in partnership with the Manchester Business Association, connecting you with the businesses and experiences that make Manchester, Vermont, a premier destination.

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By Adam LouisJun. 4, 2025
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